---
title: Talk about Digital Transformation at MGTI of La Salle
description: A few days ago, our manager Pascual Flores, had the pleasure of giving a talk on Digital Transformation at La Salle Barcelona, specifically with the students of the Master in Technology Management (MGTI).
---

[DigitalMakers Blog - Digital Transformation, Digital Marketing and Web Development ](https://blog.digitalmakers.cat/en)

# [Talk about Digital Transformation at MGTI of La Salle](https://blog.digitalmakers.cat/en/talk-about-digital-transformation-at-mgti-of-la-salle)

 Written by [Equip DigitalMakers](https://blog.digitalmakers.cat/en/author/equip-digitalmakers) | Jun 20, 2017 3:32:00 PM

A few days ago, our manager Pascual Flores, had the pleasure of giving a talk on Digital Transformation at La Salle Barcelona, specifically with the students of the [Master in Technology Management (MGTI)](https://www.salleurl.edu/en/education/master-technology-management).

The session lasted approximately two and a half hours, and was divided basically into three sections of 45 minutes each:

- Context and What is digital?
- DigitalMakers case
- Sanimatic case

So, in the first place, we put the audience in **context explaining that it is a prepared session that we use for academic areas (especially for the purpose of sharing our real day-to-day experience), but above all it has been designed and habitually we also use it as a “shock” session by the human team of the companies where we started processes of Digital Transformation.**

Therefore, with this session of “shock” what we intend is to cause a change in the “Mindset”, in the way of thinking of the company.

As we explained to the students, our typical client, with whom we are working most regularly, is a company that charges between 5 and 10 million euros, that is to say that it already has a certain structure (purchasing department, customer service, logistics, production, etc.), and that also has between 50 and 100 years of history; what implies that they are strong companies that have already gone through several situations of change, but now they as entity, and above all their human team faces a new digital scenario.

We went on, to comment and reflect together on **What does digital mean? aligning nomenclature, meanings and framework.**

Second, we explain our own case to **Digital Makers**, where we come from, where we are going, and our simplified DM0 work method to deal with digital transformation processes.

In third and last place, we explain a theoretical case that we call academically **Sanimatic**, with all the usual elements of a digital transformation process.

To conclude, he thanked the students for the assistance and the interesting contributions we made during the session.

 

The application of business-oriented design

Connect the conversion flow and the user experience

[View full post](https://blog.digitalmakers.cat/en/talk-about-digital-transformation-at-mgti-of-la-salle)

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