--- title: How to prepare a company YouTube channel to improve SEO? description: In this article we state the questions that a person who wants to create a company YouTube channel should ask himself and the answers that he has to study to better focus his YouTube company channel project. image: https://blog.digitalmakers.cat/hubfs/articuloyoutube2.jpg --- [**](http://goo.gl/KxaUvc) [**](https://twitter.com/digitalmakers17) [**](https://www.youtube.com/channel/UCs8XiEtxs-iYclIToA5bgzw) [**](https://www.instagram.com/digitalmakers_hubspot/) [**](https://www.linkedin.com/company/digitalmakers-consultoria-de-negoci-digital/) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [**](http://goo.gl/KxaUvc) [**](https://www.instagram.com/digitalmakers17/) [**](https://twitter.com/digitalmakers17) [**](https://www.linkedin.com/company-beta/11199048) [![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-1.png) ![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-2.png) ](https://digitalmakers.cat/?hsLang=en) Search for: When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures. ** [![Consultoria de negoci digital](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-responsiveok-1.png) ](https://digitalmakers.cat/?hsLang=en) # Blog ##### Articles that based on the experience of DigitalMakers, help SMEs in their processes of Digital Transformation, Digital Marketing and Web Development ![](https://blog.digitalmakers.cat/hubfs/articuloyoutube2.jpg) # How to prepare a company YouTube channel to improve SEO? ** Victor Garcia ** 14 February, 2020 2 minutes of reading Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/prepare-company-youtube-channel-improve-seo](whatsapp://send?text=https://blog.digitalmakers.cat/en/prepare-company-youtube-channel-improve-seo) * - * * - * * If you are reading this article, it is probably because you have already created your own company YouTube channel or, at the very least, have any intention of doing so. In any case, the first thing we have to do to prepare a company YouTube channel is to stop to study the following topics. And I don't use the word **study** randomly. Really behind the successful YouTube channels there is a lot of study that often goes unnoticed giving the feeling that it is *easy* to succeed on YouTube. Then I will outline in a schematic way the questions that you have to ask yourself and the answers that you have to **study**, as I said before, to better focus your YouTube channel project.   ### **What keywords describe my YouTube channel?** This point is very important as it will decide the course of the channel's content. Our recommendation would be to start by brainstorming possible titles for videos that occur to you on related topics, in this way you will start thinking about how to answer the questions of your potential seers and indirectly offer valuable content.   ### **How can I improve audience retention on my YouTube channel?** In these times it is extremely difficult to keep people's attention for more than a few seconds, so the first seconds of our videos are critical to hook whoever is watching us. Typical strategies are **to promise some valuable content at the end of the video**, in a nutshell to offer something in exchange for watching the entire video. Beyond the content, one of the things that most affect audience retention is **who** is speaking and **how** is doing it. That the visible face of our channel is a **real, spontaneous, transparent and charismatic person** is the key to making the videos work. Time passes and the public changes, it gets bored soon, so the dynamism in this aspect is also very important.   [![Challenge #askdigitalmakers](https://no-cache.hubspot.com/cta/default/5059046/6a7cc72f-ca4b-4c31-a1e9-b7ac1d01713a.png)](https://cta-redirect.hubspot.com/cta/redirect/5059046/6a7cc72f-ca4b-4c31-a1e9-b7ac1d01713a)   ### **How can I better position my YouTube videos?** To position our YouTube videos in an optimal way we must start by **studying our environment on the platform**. Now that we have defined the keywords of the channel we will look for them within the same YouTube and we will review which videos have worked best. We will look at those with more **visits**, in their **titles** and **thumbnails**, **descriptions** and **keywords**, and we will start generating content that can relate to those videos that have already succeeded. If you want to delve deeper into how to better position your YouTube videos I recommend the following article.   [![See article](https://no-cache.hubspot.com/cta/default/5059046/91904ab7-46e2-42de-901c-178a9f0640df.png)](https://cta-redirect.hubspot.com/cta/redirect/5059046/91904ab7-46e2-42de-901c-178a9f0640df)   ### **What material do I need to start a YouTube channel?** It will sound classic but the main material needed to start a YouTube channel is the desire. Nowadays, anyone has a mobile phone capable of recording at 1080p with more than decent quality, the only thing that could be interesting to invest would be lighting and audio.  In the following article we already reviewed the most relevant points in order to record videos for companies.    [![See article](https://no-cache.hubspot.com/cta/default/5059046/ac7dd58b-31d8-404f-86c6-13f8c9f1c789.png)](https://cta-redirect.hubspot.com/cta/redirect/5059046/ac7dd58b-31d8-404f-86c6-13f8c9f1c789) ### For more relevant content, do not hesitate, subscribe now to our newsletter or follow us on the social network of your choice. ![Victor Garcia](https://blog.digitalmakers.cat/hubfs/victor2.jpg) [Victor Garcia ](https://blog.digitalmakers.cat/en/author/victor-garcia) Capaz de dar un buen servicio a varios clientes a la vez sin despeinarse, Victor es la persona a buscar si se quiere consejo en YouTube e Instagram o si se quiere un trabajo rápido y profesional en diseño y programación. Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/prepare-company-youtube-channel-improve-seo](whatsapp://send?text=https://blog.digitalmakers.cat/en/prepare-company-youtube-channel-improve-seo) * - * * - * * Comments: 0 Share: - [** ](http://www.facebook.com/share.php?u=https://blog.digitalmakers.cat/en/prepare-company-youtube-channel-improve-seo) - ** - [** ](https://plus.google.com/share?url=https://blog.digitalmakers.cat/en/prepare-company-youtube-channel-improve-seo) ##### LATEST ARTICLES - [ How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors) ](https://blog.digitalmakers.cat/en/recover-mistakenly-modified-data-hubspot?hsLang=en) ![How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg?width=45&name=Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg "How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)") - [ SoPro Integration with HubSpot: Boost Your Sales Prospecting ](https://blog.digitalmakers.cat/en/sopro-integration-with-hubspot-commercial-prospecting?hsLang=en) ![SoPro Integration with HubSpot: Boost Your Sales Prospecting](https://blog.digitalmakers.cat/hs-fs/hubfs/business-woman-working-on-laptop.jpg?width=45&name=business-woman-working-on-laptop.jpg "SoPro Integration with HubSpot: Boost Your Sales Prospecting") - [ 10 processes that you should automate in your E-Commerce ](https://blog.digitalmakers.cat/en/10-processes-that-you-should-automate-in-your-e-commerce?hsLang=en) ![10 processes that you should automate in your E-Commerce](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg?width=45&name=Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg "10 processes that you should automate in your E-Commerce") - [ 3 good practices for working from home ](https://blog.digitalmakers.cat/en/good-practices-for-working-from-home?hsLang=en) ![3 good practices for working from home](https://blog.digitalmakers.cat/hs-fs/hubfs/buenas-practicas-trabajar-desde-casa.jpg?width=45&name=buenas-practicas-trabajar-desde-casa.jpg "3 good practices for working from home") - [ DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona ](https://blog.digitalmakers.cat/en/digitalmakers-is-official-gold-partner-agency-of-hubspot-in-barcelona?hsLang=en) ![DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona](https://blog.digitalmakers.cat/hs-fs/hubfs/digitalmakers_hubpsot_partner_gold.png?width=45&name=digitalmakers_hubpsot_partner_gold.png "DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona") ### DIGITALMAKERS From Barcelona to the world. 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