One of HubSpot’s greatest strengths is its integrations. In this article, we explain one that we are successfully implementing for our clients: the integration between SoPro and HubSpot.
As you know, one of the key aspects for growing your business commercially is prospecting. Finding new contacts is not always easy, and having those contacts be quality, fit your buyer persona, and potentially become customers is even more challenging.
Imagine that to make this task easier, you have hired a prospecting software like SoPro. With this tool, you can contact your prospects, listen to their needs, understand their problems, and evaluate how you can help them, aiming to secure meetings that may lead to new customers.
Great, you have the HubSpot CRM on one side and SoPro on the other. You’re happy with this progress and start working... but you wonder: Can I manage everything from one place? Is it worth integrating?
The answer is a resounding YES.
When launching a campaign with SoPro, you likely ask yourself: How many contacts am I generating? What positions do they hold? How many companies and sectors am I impacting? Which countries are they from? Who is responding and what are they saying? How are the generated deals evolving?
Having all this data in HubSpot allows you to create custom dashboards that quickly and easily answer these questions, facilitating decision-making to optimize your campaigns. For example, you can assess if you are targeting the right profiles, if your messages work, or if adjustments are needed.
In short, centralizing all your tools in one place simplifies your daily management and saves you a lot of time. Integrations are one of HubSpot’s strong points, with connections to applications like Google Workspace, Brighttalk, Sales Navigator, and many more.
If you’re interested in this integration with SoPro or any other, don’t hesitate to contact us. We’ll be happy to help.