One of HubSpot’s greatest strengths is its integrations. In this article, we explain one that we are successfully implementing for our clients: the integration between SoPro and HubSpot.

As you know, one of the key aspects for growing your business commercially is prospecting. Finding new contacts is not always easy, and having those contacts be quality, fit your buyer persona, and potentially become customers is even more challenging.

Imagine that to make this task easier, you have hired a prospecting software like SoPro. With this tool, you can contact your prospects, listen to their needs, understand their problems, and evaluate how you can help them, aiming to secure meetings that may lead to new customers.

Great, you have the HubSpot CRM on one side and SoPro on the other. You’re happy with this progress and start working... but you wonder: Can I manage everything from one place? Is it worth integrating?

The answer is a resounding YES.

What are the advantages of integrating SoPro with HubSpot?

• Data centralization: You have probably faced the difficulty of managing multiple systems to handle data. This causes information to be scattered, requiring manual exports and imports, data loss, and mismatched numbers. With automatic integration, data is synchronized in real-time, saving you work, errors, and frustrations.
  
  
• Free and quick: The integration between SoPro and HubSpot is free and easy to implement. You only need to connect both platforms, configure the properties, and adjust the pipeline in HubSpot, applying the necessary mappings.
  
  
• Real-time import of contacts and companies: All contacts and companies reached through your SoPro campaigns are automatically imported into HubSpot, allowing you to monitor the campaign and build a solid database of potential clients.
  Moreover, having this data in HubSpot lets you benefit from additional integrations like LinkedIn Sales Navigator and HubSpot Insights to enrich contact and company information.
  
  
• Automatic deal creation in the correct pipeline stage: When your HubSpot sequences get replies, the integration automatically creates deals in the pipeline stage configured in your CRM. This streamlines management and gives you a complete view of how opportunities generated from SoPro evolve.
  
  
• Automatic assignment to the owner: Deals are automatically assigned to the contact owner, enabling automated alerts and follow-up tasks so no response goes unattended.
  
  

Reports and tracking

When launching a campaign with SoPro, you likely ask yourself: How many contacts am I generating? What positions do they hold? How many companies and sectors am I impacting? Which countries are they from? Who is responding and what are they saying? How are the generated deals evolving?

Having all this data in HubSpot allows you to create custom dashboards that quickly and easily answer these questions, facilitating decision-making to optimize your campaigns. For example, you can assess if you are targeting the right profiles, if your messages work, or if adjustments are needed.

In short, centralizing all your tools in one place simplifies your daily management and saves you a lot of time. Integrations are one of HubSpot’s strong points, with connections to applications like Google Workspace, Brighttalk, Sales Navigator, and many more.

If you’re interested in this integration with SoPro or any other, don’t hesitate to contact us. We’ll be happy to help.