In this article we tell you the 5 tools that you can not miss if your companyworks with Wordpress.
In DigitalMakers we always think of how to improve your business, and in the case of your Wordpress website, the most important thing is that the tools you install in it aim to attract quality traffic to your website and, therefore, generate more conversions.
And in the digital transformation of companies, your website acts like a commercial that never goes home.
Your website works 24 hours 7 days a week, so it's your "best employee".
If you think about it, having a website that only acts as a business cardis very expensive, so what we recommend is that you get the most out your website to sell even when you're not in the office.
With the 5 tools that we give you today, you will have your Wordpress website ready to start converting your leads into customers ensuring each step of the client's journey.
Our intention from DigitalMakers with this article is that you can have it as referent or as header article and consult it when you design your web page, renew it or apply any changes in her.
But remember!
| These 5 tools are techniques, so from DigitalMakers we recommend that you apply them taking into account that you will need a good marketing and communication strategy if you want your business to work . |
Content is king when it comes to attracting quality traffic to your website, and sharing your knowledge in your sector is essential to attract leads of quality.
But what is the use of creating content if we do not use SEO in our favor and nobody reads us?
Organic SEO helps us appear on search engines and thus attract visitors to our website.
For this, from DigitalMakers we recommend Yoast, the best Wordpress plug-in to improve the organic positioning of your website.
In addition, analyzes the text of your pages and blog and tells you if it is optimized for search engines.
Yoast has a free and a premium version, the difference of which is that the first version allows you to add 1 keyword of SEO, and the second one allows you 5.
Both the free and premium versions include technical support, and Yoast is updated every two weeks, which helps your website be always up to date changes in Google SEO algorithms.
In addition, the premium version gives you a preview of your website on Facebook and Twitter and proposes internal links that you can include within your text.
Equally important is to appear on Google that evaluate the behavior of who visits you to know how you can improve your content or your website in general and improve the user experience.
It's no use that your positioning is optimal and that you work to receive visitors on your website if you do not monitor how internet users interact and what pages they visit, how long they stay in them ...
That's why Google Analytics has become the preferred statistics system to analyze traffic and visits to a specific website, and we do not conceive any site business website that does not use it.
Google Analytics by Yoast, is a Google Analytics add-on for your business that allows you to filter by user roles and post visits made by admin users or authors so that do not deviate your metrics.
In addition, Google Analytics by Yoast allows you to authenticate yourself in Google Analytics using the Google API just by pressing a button.
Many companies use Wordpress to create their website because it is positioned very well in the search engines, it is responsive and very customizable.
But as a CMS (mass management system), has the disadvantage that it is very prone to attacks, so it is very important that as a company we guarantee its total operation.
Imagine what you stop billing if you are an ecommerce and your page is down or does not work well due to security problems.
You can not afford it.
Therefore, in DigitalMakers we use and recommend the Wordfence Wordpress plug-in.
Wordfence is a free plug-in that constantly monitors cyber threats that affect your website and protects against malicious IP addresses and other malware.
In addition, Wordfence keeps track of everything that happens on your site at the security level and warns you if you think something unusual is happening.
The latest studies show that a user spends an average of 3 seconds in a website.
In other words, 50% of users leave your website if the loading time is longer than 3 seconds.
If you already have good content, which in turn is well positioned and attracts quality traffic, do not make the mistake of losing them because of a slow loading of your page.
Think that half of users means half benefits for you.
The ideal plug-in to improve the speed of your website is W3 Total Cache, since it compresses files, reduces download time and improves server performance.
The last technical step you need to make your website fully operational.
You've attracted visits thanks to your positioning, you've measured the analytics to optimize your website, you've protected from cyber-attacks to that your website is always available, and you've increased the speed of loading.
Now what you need is to receive correctly all requests for information, subscription to newsletters or any other CTA (call to action).
With the new "Invisible recaptcha" "we save our clients and visitors the step of clicking on the boxes" I am not a robot "or of selecting images to detect that we are human.
What is the advantage of this?
Very simple. For the user it is much more comfortable, because he does not have to do anything.
You will only see a small square in a specific place on the page, but you will not have to take any action to demonstrate "your humanity".
This way, we save potential problems like losing qualified emails between spam, or that your email manager detects so much spam that it takes everything directly to the corresponding folder without realizing that there is messages that are not.
What do you think of these 5 Wordpress plug-ins that improve your website and help you generate business?
Do you already use them? Tell us in the comments and subscribe to our newsletter to receive more useful information for your ecommerce or service company!