--- title: 5 tools to generate business in WordPress description: "In this article we tell you the 5 tools that you can not miss if your companyworks with Wordpress. In DigitalMakers we always think of how to improve your business, and in the case of your Wordpress website, the most important thing is that the tools you install in it aim to attract quality traffic to your website and, therefore, generate more conversions." image: https://blog.digitalmakers.cat/hubfs/banner-eines.jpg --- [**](http://goo.gl/KxaUvc) [**](https://twitter.com/digitalmakers17) [**](https://www.youtube.com/channel/UCs8XiEtxs-iYclIToA5bgzw) [**](https://www.instagram.com/digitalmakers_hubspot/) [**](https://www.linkedin.com/company/digitalmakers-consultoria-de-negoci-digital/) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [**](http://goo.gl/KxaUvc) [**](https://www.instagram.com/digitalmakers17/) [**](https://twitter.com/digitalmakers17) [**](https://www.linkedin.com/company-beta/11199048) [![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-1.png) ![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-2.png) ](https://digitalmakers.cat/?hsLang=en) Search for: When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures. ** [![Consultoria de negoci digital](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-responsiveok-1.png) ](https://digitalmakers.cat/?hsLang=en) # Blog ##### Articles that based on the experience of DigitalMakers, help SMEs in their processes of Digital Transformation, Digital Marketing and Web Development ![banner-eines](https://blog.digitalmakers.cat/hubfs/banner-eines.jpg) # 5 tools to generate business in WordPress ** Jordi Prat ** 07 June, 2019 4 minutes of reading Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/tools-to-generate-business-in-wordpress](whatsapp://send?text=https://blog.digitalmakers.cat/en/tools-to-generate-business-in-wordpress) * - * * - * * In this article we tell you the **5 tools that you can not miss if your company****works with Wordpress.** In **DigitalMakers** we always think of **how to improve   your business**, and in the case of your Wordpress website, the most important thing is that the tools you install in it aim to **attract quality traffic to your website** and, therefore, generate more conversions. And in the digital transformation of companies, **your website acts like a commercial that never goes home.** Your website **works 24 hours 7 days a week, so it's your "best employee".** If you think about it, having a website that only acts as a **business card**is very expensive, so what we recommend is that you **get the most out** your website to **sell even when you're not in the office.** With the 5 tools that we give you today, you will have your Wordpress website ready to **start converting your** ** *leads*** ** into customers** ensuring each step of the client's journey. Our intention from DigitalMakers with this article is that you can have it as **referent** or as **header article and consult it** when you design your web page, renew it or apply any changes in her. But remember! | These 5 tools are techniques, so from DigitalMakers we recommend that you apply them taking into account that **[ you will need a good marketing and communication strategy if you want your business to work ](https://blog.digitalmakers.cat/%20en%20/%20como-crear-linea-editorial-blog-empresa).** | | --- |   ### **1. For your SEO positioning - tool:***[**Yoast**](https://yoast.com/)* Content is king when it comes to attracting quality traffic to your website, and sharing your knowledge in your sector is essential to attract *leads* of quality. But what is the use of creating content if we do not use SEO in our favor and nobody reads us? **Organic SEO helps us appear on search engines** and thus attract visitors to our website. For this, from DigitalMakers we recommend Yoast, the best Wordpress plug-in to improve the **organic positioning of your website**. In addition, **analyzes the text of your pages and blog and tells you if it is optimized for search engines.** Yoast has a **free and a premium version**, the difference of which is that the first version allows you to add 1 keyword of SEO, and the second one allows you 5. Both the free and premium versions include **technical support**, and Yoast is updated every two weeks, which helps your website be **always up to date** changes in **Google SEO algorithms**. In addition, the premium version gives you a preview of your website on Facebook and Twitter and proposes **internal links** that you can include within your text. ### **2. To analyze metrics and conversion - Tool:***[**Google Analytics by Yoast**](https://es.wordpress.org/plugins/google-analytics-for-wordpress/)* Equally important is to appear on Google that **evaluate the behavior of who visits you** to know how you can improve your content or your website in general and improve the user experience. It's no use that your positioning is optimal and that you work to receive visitors on your website if you do not **monitor how internet users interact** and what pages they visit, how long they stay in them ... **That's why Google Analytics** has become **the preferred statistics system** to analyze traffic and visits to a specific website, and we do not conceive any site business website that does not use it. Google Analytics by Yoast, is a Google Analytics add-on for your business that **allows you to filter by user roles and post visits made** by admin users or authors so that **do not deviate your metrics**. In addition, Google Analytics by Yoast allows you to authenticate yourself in Google Analytics using the Google API just by pressing a button. ### **[![Challenge #askdigitalmakers](https://no-cache.hubspot.com/cta/default/5059046/6a7cc72f-ca4b-4c31-a1e9-b7ac1d01713a.png)](https://cta-redirect.hubspot.com/cta/redirect/5059046/6a7cc72f-ca4b-4c31-a1e9-b7ac1d01713a)**   ### **3. For the security of your website- Tool:***[**Wordfence**](https://www.wordfence.com/)* Many companies use Wordpress to create their website because it is positioned very well in the search engines, it is responsive and very customizable. But as a CMS (mass management system), **has the disadvantage that it is very prone to attacks, so it is very important that as a company we guarantee its total operation.** Imagine what you stop billing if you are an ecommerce and your page is down or does not work well due to security problems. You can not afford it. Therefore, **in DigitalMakers** we use and recommend the **Wordfence Wordpress plug-in.** **Wordfence** is a free plug-in that **constantly monitors cyber threats** that **affect your website and protects against malicious IP addresses** and other malware. In addition, Wordfence keeps track of everything that happens on your site at the security level and warns you if you think something unusual is happening. ### **4. To improve the speed of your website- Tool:***[**W3 Total Cache**](https://en.wordpress.org/plugins/w3-total-cache/)* The [latest studies](https://www.crazyegg.com/blog/why-users-leave-a-website/) show that a user spends an average of 3 seconds in a website. In other words, **50% of users leave your website if the loading time is longer than 3 seconds.** If you already have good content, which in turn is well positioned and attracts quality traffic, do not make the mistake of **losing them because of a slow loading of your page**. Think that **half of users** means **half benefits** for you. The ideal plug-in to improve the speed of your website is **W3 Total Cache, since it compresses files, reduces download time and improves server performance**. ### **5. To filter SPAM messages- Tool:***[**Invisible recaptcha for Wordpress**](https://wordpress.org/plugins/invisible-recaptcha/)* The last technical step you need to make your website fully operational. You've **attracted visits** thanks to your positioning, you've **measured the analytics** to optimize your website, you've **protected from cyber-attacks** to that your website is always available, and you've **increased the speed** of loading. Now what you need is **to receive correctly** all requests for information, subscription to newsletters or any other **CTA** (call to action). With the new "**Invisible recaptcha" "we save our clients and visitors the step of clicking on the boxes" I am not a robot "or of selecting images to detect that we are human.** What is the advantage of this? Very simple. For the user it is much more comfortable, because he does not have to do anything. You will only see a small square in a specific place on the page, but you will not have to take any action to demonstrate "your humanity". This way, we **save potential problems** like losing qualified emails between spam, or that your email manager detects so much spam that it takes everything directly to the corresponding folder without realizing that there is messages that are not. ![5-tools-for-generate-business-in-WP](https://blog.digitalmakers.cat/hs-fs/hubfs/5-tools-for-generate-business-in-WP.jpg?width=755&name=5-tools-for-generate-business-in-WP.jpg) What do you think of these 5 Wordpress plug-ins that improve your website and help you generate business? Do you already use them? Tell us in the comments and subscribe to our newsletter to receive more useful information for your ecommerce or service company! [![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/5059046/ed87d4c8-f398-4c7d-ae0f-5a2046b3e028.png)](https://cta-redirect.hubspot.com/cta/redirect/5059046/ed87d4c8-f398-4c7d-ae0f-5a2046b3e028) ### For more relevant content, do not hesitate, subscribe now to our newsletter or follow us on the social network of your choice. ![Jordi Prat](https://blog.digitalmakers.cat/hubfs/jordi-2.jpg) [Jordi Prat ](https://blog.digitalmakers.cat/en/author/jordi-prat) Profundament professional i realista, el Jordi és el gestor de projectes i consultor estratègic a DigitalMakers, especialista en marketing que no té por a dir les veritats als clients perque puguin millorar en el seu negoci. Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/tools-to-generate-business-in-wordpress](whatsapp://send?text=https://blog.digitalmakers.cat/en/tools-to-generate-business-in-wordpress) * - * * - * * Comments: 0 Share: - [** ](http://www.facebook.com/share.php?u=https://blog.digitalmakers.cat/en/tools-to-generate-business-in-wordpress) - ** - [** ](https://plus.google.com/share?url=https://blog.digitalmakers.cat/en/tools-to-generate-business-in-wordpress) ##### LATEST ARTICLES - [ How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors) ](https://blog.digitalmakers.cat/en/recover-mistakenly-modified-data-hubspot?hsLang=en) ![How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg?width=45&name=Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg "How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)") - [ SoPro Integration with HubSpot: Boost Your Sales Prospecting ](https://blog.digitalmakers.cat/en/sopro-integration-with-hubspot-commercial-prospecting?hsLang=en) ![SoPro Integration with HubSpot: Boost Your Sales Prospecting](https://blog.digitalmakers.cat/hs-fs/hubfs/business-woman-working-on-laptop.jpg?width=45&name=business-woman-working-on-laptop.jpg "SoPro Integration with HubSpot: Boost Your Sales Prospecting") - [ 10 processes that you should automate in your E-Commerce ](https://blog.digitalmakers.cat/en/10-processes-that-you-should-automate-in-your-e-commerce?hsLang=en) ![10 processes that you should automate in your E-Commerce](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg?width=45&name=Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg "10 processes that you should automate in your E-Commerce") - [ 3 good practices for working from home ](https://blog.digitalmakers.cat/en/good-practices-for-working-from-home?hsLang=en) ![3 good practices for working from home](https://blog.digitalmakers.cat/hs-fs/hubfs/buenas-practicas-trabajar-desde-casa.jpg?width=45&name=buenas-practicas-trabajar-desde-casa.jpg "3 good practices for working from home") - [ DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona ](https://blog.digitalmakers.cat/en/digitalmakers-is-official-gold-partner-agency-of-hubspot-in-barcelona?hsLang=en) ![DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona](https://blog.digitalmakers.cat/hs-fs/hubfs/digitalmakers_hubpsot_partner_gold.png?width=45&name=digitalmakers_hubpsot_partner_gold.png "DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona") ### DIGITALMAKERS From Barcelona to the world. 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