How many times have you come to Google this week to find information? How many times have you moved from the first page of results? How many have you dropped from the first five tickets? We can say that not appearing in the top positions in a Google search is equivalent to having a physical store on a street where no one passes. In this article we will give you 5 ideas on how you can write a good SEO article that will help you to gain higher search engine rankings.

The Google algorithm, the big unknown

How important it is for you to rank in the top Google rankings makes the vast majority of businesses go "crazy" in ranking first, and who determines who comes first? Well, an algorithm called Panda that is dedicated to rating websites based on the quality of their content. And how do you do that? Really nobody knows, the formula used by Panda is a mystery like the Coca-Cola formula, Google is very careful when explaining the exact operation. What's more, the algorithm is constantly evolving, so what was good two years ago may not be taken into account now and vice versa. But not all of it is bad news, you do know some of the things that Panda takes into account that help us to keep up the score, and yet another good news, most of those things are common sense. and they do not involve technical knowledge, here are five.

1. Think of your buyer persona

Des de Digitalmakers sempre et remarquem la importància de fer-ho, Google també ho considera així. Larry Page un dels creadors del cercador explica "Velocidad y excelencia son dos conceptos centrales para Google". L'objectiu de Google és que els seus usuaris trobin el contingut que busquen de forma ràpida i satisfactòria, per tant a l'hora d'escriure pensa en què busca el teu buyer persona i com ho busca, satisfés les seves necessitats, contesta les seves preguntes i Panda t'ho valorarà.

There are three basic things to consider when writing. Keywords, title and meta description.

The most important thing you need to do is not try to cheat. As we said before, the user wants to meet a need and Google wants to see it satisfied quickly and satisfactorily, so he is looking for an attractive title, a meta description that he would like to read, and a keyword that corresponds to the content and what your buyer person is looking for.

2. Includes internal and external links

Not only is Panda Google live, there is also Penguin, which is basically another algorithm that is focused on analyzing links. A few years ago Google decided to value positively the inclusion of links in the texts, because they considered the content relevant, therefore add interesting links in your articles, facilitate access to more information to your buyer persona and Google will value you, yes, Penguin also detects if you try to cheat, do not force links, or buy or penalize.

3. Follow a hierarchy: Use headers

As you know, information is easier for a person to understand if it follows a hierarchical and logical structure. In this case, search engines work like people, so you need to make sure they understand the structure and content of your article quickly.

To achieve this, header tags exist. There are 6 levels of heading ranging from H1 to H6, H1 being the largest and H6 being the smallest. You will generally use the first two or three levels in your articles, where H1 would be the title that describes the main topic, H2 would be the subtitles or titles of the sections, and H3 would be the titles of the subsections.

4. Enter the "HIGH" of the images

The "ALT" of the image is an attribute created to use as an alternative to the image, in fact "ALT" comes from "ALT text". Browsers display it when they can't load an image, reading programs used by people with visual impairments use it to "read the image," and search engines use it when indexing an image. The latter is what we are interested in SEO, as they provide pointers to the image and context of an article.

When writing ALT, think of a phrase that describes the image and keep in mind entering your keyword. Do not abuse or randomize your keywords, this practice is penalized by Google, please try to post one and always it is related to the image and the text around it.

5. The URL

Searchers look at the url of the article, that is, the address, when positioning it, and it's important to keep that in mind. Generally the most common content managers allow you to customize it, and it is convenient that you do so, they give you a few small tips on how to do this:

• The keyword must appear in the url of the article you write.
• You have to consider the length of the url, the longer it is, the less positioning it has, try to make it short but always with meaning.
• Use hyphens to separate words, not a slash
• Remove articles and prepositions from URL

From Digitalmakers we encourage you to include these practices at the time you publish an article and you can verify that your publications will gradually gain more positions on Google.

Lastly, we remind you that search engine optimization is not an exact science. As we said, Google always penalizes bad practices, wanting to grow too fast can be counterproductive.