How to convert a video to MP4?

Jordi Prat 08 May, 2019 3 minutes of reading
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In DigitalMakers we know that as responsible for marketing your company, sometimes you need to convert videos to MP4 to share them or to spread them with your customers, workers or suppliers. Therefore, in this article we give you some advice on what are the best tools to do it according to the objective you seek when converting your video to MP4.

Why is the MP4 format useful?

This video format works very well for the websites because it weighs little and its quality-weight ratio is very good. That is, with the MP4 format you get a video of considerable quality avoiding the excessive weight they have, for example, other video formats such as AVI.


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What is the purpose of your conversion to MP4?

Depending on the objective of converting your video, we can recommend different options. If you want to share content with your users (workers, customers, suppliers, etc.), you can upload the video on platforms like YouTube or Vimeo instead of sending it by mail or WeTransfer. Sharing your video on YouTube or Vimeo has many advantages:
  • You save incompatibilities between formats
  • Avoid uploading and downloading files, which depending on the connection may be long
  • Avoid having to convert formats, as these platforms accept a multitude of different video formats.

Are you worried about privacy?

These platforms have protection systems for your videos so that only the people you choose have access to them. You can also protect videos with passwords so that only the content you choose can access.

Converters for Windows and online for MP4

If your goal is different because a client has asked you for a specific video or because as a marketing department you have to send an MP4 file between you and you do not want to upload it to the web, here we leave you some videos conversion tools to MP4. Some of these tools you can use online and others you can download and use from your PC. We have chosen several tools because the compatible formats are not always the same. In this list we list different programs that cover most formats, always keeping the premise that they are free tools very easy to use.


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Video converters for Windows

  • Free Studio

    Free Studio is a suite of several editing tools that can be very useful for editing videos or downloading them from YouTube.Among all these tools is the one that concerns us in this article, which is that of convert videos to MP4 format. Free Studio is very simple and intuitive, and also performs the conversion very quickly.

    Supported input formats: AVI, DivX, XVID, DVD, H264, MPG, MPEG2, MPEG, MP4, IFO, VOB, SWF, M2V, MP3, WAV, OGG, DVR-MS, DAT, VCD, SVCD, VRO, MOV, QT, WMV, ASF, 3GP, 3GPP, 3G2, 3GP2, RM, RMVB, DV, DIF, MKV, OGM, FLV and M4V.

  • Any Video Converter Free products / for_video_free /

    It's one of the best video conversion tools (if the input format is compatible) for its usability and speed.At the same time, it allows converting videos to 4k format without losing quality.

    Supported input formats: MP4, MPEG, VOB, WMV, 3GP, 3G2, MKV, MOD, M2TS, RMVB, AVI, MOV, FLV, F4V, DVR-MS, TOD, DV, MXF, OGG, WebM.

  • Free Video Converter

    Like the previous tools, Free Video Converter is very easy to use and allows among others: conversion of videos in 4k, download of YouTube videos and a wide range of formats compatible.

    Supported input formats: MP4, M4V, AVI, MOV, MKV, WMV, 3GP, FLV, IVF, DIV, DIVX, MPG, MPEG, MPE, WebM, ASF, QT, MTS, M2T, M2TS, MOD, TOD, VRO, DAT, 3GP2,3GPP, 3G2, DVR-MS, F4V, AMV, RM, RMM, RV, RMVB, OGV, TS.

Online video converters

  • Convert video to MP4 /convert-to-mp4

    This converter is specific for converting to MP4 format.Allows a fairly high parameter configuration level, such as number of frames per second, video size or an interesting feature: delimit the maximum size of the file we want to convert to guarantee that we have a file with an optimal weight.

  • YouTube to MP4 video converter

    This converter is more specific and allows you to easily and without many options convert a video from the YouTube platform into a downloadable MP4.

  • Free online video converter -free

    We have included this tool in the list because allows the conversion both in online format and downloading the application in Windows or Mac.

In addition, it allows many different input formats, as well as a high conversion speed. In terms of usability, it is very minimalist and intuitive.

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Jordi Prat
Profundament professional i realista, el Jordi és el gestor de projectes i consultor estratègic a DigitalMakers, especialista en marketing que no té por a dir les veritats als clients perque puguin millorar en el seu negoci.
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