In this article we want to show you some tips to help your marketing department improve the positioning of your website and increase the SEO traffic of the corporate website and, in this way, the volume of leads from Inbound Marketing.
In the case of Inbound Marketing it is essential to generate valuable content for you Buyer Persona and at the same time make sure that he finds it easily.
Very surely, as a marketing manager, you have come across a large volume of content created with the aim of attracting quality traffic to your website but then you have not known how to get the most out of it. To do this, it's not only important to get the highest quality traffic, but it must end in a conversion, either a subscription to the newsletter or a download of an ebook that provides corporate email between of others
In order to ensure that this happens, we list a series of recommendations that will make it possible:
Keys to increase SEO traffic
Improvements in labels
1. Optimize titles and descriptions
Check the titles and descriptions of each page on your website, be it a static page as a blog entry. Make sure they are descriptive of what the user will find in order to prevent bouncing and do not exceed the maximum length allowed by Google (title 70 characters and description 175 characters).
2. Use the ALT attribute for the images
Google today is not able to read the images, so it is imperative that we help you in this way using the ALT attribute of each of the images that we incorporate into our content. Use the keywords to define the image and thus increase the positioning.
3. Use the headers correctly
The html code not only serves to structure the pages, as the web language is used to tag each of the elements that make up the page, using them correctly will help Google to understand the content of our page. Using the H1, H2 tags above all helps to increase the positioning.
4.Identify and repair broken links
Check that all the links that have Google indexed on our website are available and do not cause a 404 error. It is also important, in older content, to check that all internal or external links still point to the correct link. Otherwise, it is a reason Google may penalize our site.
5. Check the funnels
Make sure all the redirects you have been able to make to your webpage are 301, if you have it with code 302 (temporary redirects), check that they are actually temporarily.
6. Standardize your URL structure
A good web structure guarantees a better positioning since Google is able to receive well-structured information and at the same time is able to understand the sitemap of our website. Keep in mind that the structure of a url also plays in favor of positioning with the chosen keyword.
7. Configure which directories should check the search engines
In a web space you can store a lot of information apart from the web itself: pdfs, images, intranets, etc. These directories are not relevant to Google because this content is not interested in making it public for you to position yourself. Therefore a good practice is to disable them by search engine robots.
8. Shorten the URLs
Google has no problem with long URLs (up to 2000 characters) but it improves the power to be remembered and above all, they appear whole in the Google snippet (74 characters).
9. Make internal interlinking with your pages
It facilitates the browsing of your content to the buyer person by generating internal links of interest to him. In this way, it helps to convert leads and at the same time increases the positioning in Google with the keywords
10. Make sure the web is accessible to search engines
It seems obvious, but our experience tells us that in many cases customers do not exercise to look for themselves on Google. Always check that your content is correctly indexed once you publish it and do it with an incognito window to make sure there is no location or historical variable that could affect your search.
11. Research on keywords
When you are looking to impact your personal buyer, one of the highlights is how you will look for the internet (your services, products or company type). Investigating this will give you an exit point when it comes to creating the right content.
12. Identify duplicate content
From DigitalMakers, we insist to constantly review the positioning of the new publications to help us detect cases like this. Duplicate content means that Google detects that at least two URLs have the same content (they are own or respect the websites of the world). Make sure your content is unique on one side and on the other that you have not re-shared content already generated on your own.
13. Ensure a good keyword density
Nothing can generate many different pages in order to position many keywords if these pages have very little content. Google algorithms, increasingly elaborate, are able to detect if they have little content and mark them as insignificant. This will cause a poor and not very interesting positioning.
14. Add your content
We have to keep in mind that Google not only positions content pages, images and visual media (if they are well tagged) they also do. A good way to incorporate them is complementing our contents with visual material that on the one hand improves the positioning and on the other helps to the understanding to the user.
15. Recycle your content
In many cases, we have a lot of content generated, especially with articles but these have become obsolete. A good way to take advantage of them is to republish them with the updated information, in this way, we work with the positioning acquired over time and we encourage it with updating data by making Google understand that our content can to be the most relevant for the user.
16. Internationalize your website
The digital world allows us to reach any user who has a device connected to the Internet. With this volume of potential customers, it is important to value the fact of communicating with your language. Once a content is generated, translating it into different languages can have a lower cost and a very high return.
17. Use geography location to position your web
It's so important that you can find them from anywhere in the world, as well as those who are physically close by you can find it by location. Google takes into account the proximity when looking for a product or a service in its search engine. Make sure that this information is well indexed and even uses your location on the pages, for example: http://myweb.com/our-services-barcelona
18. It facilitates sharing your content in the RRSS
Because we do not take advantage of our visitors to make us commercial in social networks by facilitating them to share the content, be it articles or news, relevant to it. This mechanism will allow us to bring quality traffic to the web through our person buyers.
19. Register your website in the Google Search Console
Google independently positions all the pages published on the internet, when it takes longer to take better positioning. One way to counter this wait is by registering the web in Google Search Console and requesting the indexation of each of the pages that we publish. As an extra, it will tell us if you have detected an error and we can solve it in time.
20. Monitor your visits
Last but not least is knowing the sources of the visits that come to our website. Make sure your marketing department has access to the data in order to review it periodically what are the KPIs to keep in mind for your business? .
The user experience
21. Use relevant names for internal links
When you incorporate a link in your web, be sure to link it by putting a literal that describes the content in a faithful way. We avoid the visits causing a bounce high and return to worse positioning.
22. Minimize the number of clicks to reach the content
If everything in common with all internet users is the little patience when it comes to finding the information they are looking for. Knowing this, a good mechanism to ensure maximum visits and possible conversions is making the shortest path to the level of clicks and navigation to the user.
23. Ensure a good user experience
If in a previous point we have commented the little patience of the users when making clicks, also there is the point of the experience of user on our web. We have to distribute the elements in a way that is correctly interpreted by the user and that does not cause a bad eye to navigate our content or menus.
24. Check the speed of the web
Another point linked to the user experience is the speed of a website. It re serves to have the most attractive website in the world if users are not staying at it. Check the loading times periodically.
25. Optimize the web for mobile phones
Today's visits have become the majority option for desktop and tablets. Along these same lines, Google places different web and mobile phones on a desktop if mobile optimization is not worked on. When you publish a new content, always check the visualization, the positioning in all 3 cases.
26. Force user interaction
At DigitalMakers we always insist to check that the user is always asked to interact on each of the pages that you visit on our website. Adding a CTA or a form is essential to ensure that the visit becomes sterile. Request a subscription to the newsletter, a contact CTA, a form to send extra content, etc. Keep in mind that the user who leaves the web without leaving any data can not impact later.
Now you have clear rules to follow if you want to increase SEO traffic on your website, what do you think, complicated voices or do you think you can follow them? At DigitalMakers we are accustomed to helping our clients follow these rules in order to improve the positioning of their company website, will we help you to increase the positioning of your company website?
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