--- title: Increase Your Leads by Adding a Single CTA to Key Pages [Case Study] description: Today we are going to tell you about a success story we have worked with at Digitalmakers, how by combining these concepts with simple and fast actions your company can obtain new leads that will eventually become customers and contribute business. image: https://blog.digitalmakers.cat/hubfs/Caso-de-exito.jpg --- [**](http://goo.gl/KxaUvc) [**](https://twitter.com/digitalmakers17) [**](https://www.youtube.com/channel/UCs8XiEtxs-iYclIToA5bgzw) [**](https://www.instagram.com/digitalmakers_hubspot/) [**](https://www.linkedin.com/company/digitalmakers-consultoria-de-negoci-digital/) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [**](http://goo.gl/KxaUvc) [**](https://www.instagram.com/digitalmakers17/) [**](https://twitter.com/digitalmakers17) [**](https://www.linkedin.com/company-beta/11199048) [![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-1.png) ![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-2.png) ](https://digitalmakers.cat/?hsLang=en) Search for: When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures. ** [![Consultoria de negoci digital](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-responsiveok-1.png) ](https://digitalmakers.cat/?hsLang=en) # Blog ##### Articles that based on the experience of DigitalMakers, help SMEs in their processes of Digital Transformation, Digital Marketing and Web Development ![](https://blog.digitalmakers.cat/hubfs/Caso-de-exito.jpg) # Increase Your Leads by Adding a Single CTA to Key Pages [Case Study] ** Oriol Escofet ** 09 April, 2020 1 minutes of reading Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/generate-new-leads](whatsapp://send?text=https://blog.digitalmakers.cat/en/generate-new-leads) * - * * - * * In our articles, we have often talked about [Inbound Marketing](https://blog.digitalmakers.cat/en/difference-between-inbound-and-outbound-marketing?hsLang=en), the importance of [creating valuable content](https://blog.digitalmakers.cat/en/create-valuable-content-and-own?hsLang=en), and sharing knowledge. We have also covered topics such as [web analytics](https://blog.digitalmakers.cat/en/digital-analytics-company-strategy?hsLang=en), KPIs, [conversion rate](https://blog.digitalmakers.cat/en/what-is-and-why-is-the-conversion-rate-important?hsLang=en), and web design focused on your buyer persona. Today we want to share with you a **real success story** we worked on at Digitalmakers that combines all these concepts. With simple yet well-targeted actions, we managed to multiply a client’s leads in just three months. Here’s how we did it. ### 1. Optimizing the Service Pages The first step was analyzing the client’s service pages. We found that, although they had good content, they were neither SEO-optimized nor conversion-oriented. We: - Restructured the content to make it clearer and more persuasive. - Added relevant keywords to improve search ranking. - Redesigned the page to enhance user experience. Thanks to these adjustments, organic traffic increased by 40% in just a few weeks. ### 2. Adding Strategic Calls to Action (CTAs) A website without calls to action is like a store without sales assistants. For this project, we added **visible and attractive CTAs** in key spots: at the end of articles, on the sidebar, and through subtle pop-ups. They only requested an email address in exchange for a free resource: an industry-specific guide. The result? The number of leads doubled in the first month and continued to grow steadily. ### 3. Web Analytics: Knowing Where to Act We didn’t place CTAs randomly. First, we analyzed user behavior using analytics tools and heatmaps. This allowed us to identify which pages were most visited and where users were dropping off. With this information, we made small design and structural adjustments that maximized results. [![Schedule a free consultancy](https://no-cache.hubspot.com/cta/default/5059046/59649349-a4b6-4e3c-ba48-41876fd51d1e.png)](https://cta-redirect.hubspot.com/cta/redirect/5059046/59649349-a4b6-4e3c-ba48-41876fd51d1e) ### 4. Final Tip Avoid long forms. In this case, we only asked for the email and name. Simplicity was key to achieving more conversions. As the lead progressed through the lifecycle, we gathered more information using other resources. In summary, this case proves that **with simple, well-planned, and user-oriented actions, you can achieve great results**. If you haven’t tried this strategy yet, **now is the time**. And, as always, if you have any questions or want us to help you implement it, get in touch with us. We’ll be happy to help! ### For more relevant content, do not hesitate, subscribe now to our newsletter or follow us on the social network of your choice. ![Oriol Escofet](https://blog.digitalmakers.cat/hubfs/oriol-150x150.jpg) [Oriol Escofet ](https://blog.digitalmakers.cat/en/author/oriol-escofet) Graduat en Multimedia i Màster en experiència d'usuari, l'Oriol és un enamorat de tot el que fa referència al mon on-line, desde desenvolupar pàgines web a editar videos, passant per l'analítica i l'estratègia digital, pensant en l'usuari final per ajudar-lo a que aconsegueixi complir els seus objectius amb eficacia i eficiencia. Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/generate-new-leads](whatsapp://send?text=https://blog.digitalmakers.cat/en/generate-new-leads) * - * * - * * Comments: 0 Share: - [** ](http://www.facebook.com/share.php?u=https://blog.digitalmakers.cat/en/generate-new-leads) - ** - [** ](https://plus.google.com/share?url=https://blog.digitalmakers.cat/en/generate-new-leads) ##### LATEST ARTICLES - [ How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors) ](https://blog.digitalmakers.cat/en/recover-mistakenly-modified-data-hubspot?hsLang=en) ![How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg?width=45&name=Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg "How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)") - [ SoPro Integration with HubSpot: Boost Your Sales Prospecting ](https://blog.digitalmakers.cat/en/sopro-integration-with-hubspot-commercial-prospecting?hsLang=en) ![SoPro Integration with HubSpot: Boost Your Sales Prospecting](https://blog.digitalmakers.cat/hs-fs/hubfs/business-woman-working-on-laptop.jpg?width=45&name=business-woman-working-on-laptop.jpg "SoPro Integration with HubSpot: Boost Your Sales Prospecting") - [ 10 processes that you should automate in your E-Commerce ](https://blog.digitalmakers.cat/en/10-processes-that-you-should-automate-in-your-e-commerce?hsLang=en) ![10 processes that you should automate in your E-Commerce](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg?width=45&name=Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg "10 processes that you should automate in your E-Commerce") - [ 3 good practices for working from home ](https://blog.digitalmakers.cat/en/good-practices-for-working-from-home?hsLang=en) ![3 good practices for working from home](https://blog.digitalmakers.cat/hs-fs/hubfs/buenas-practicas-trabajar-desde-casa.jpg?width=45&name=buenas-practicas-trabajar-desde-casa.jpg "3 good practices for working from home") - [ DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona ](https://blog.digitalmakers.cat/en/digitalmakers-is-official-gold-partner-agency-of-hubspot-in-barcelona?hsLang=en) ![DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona](https://blog.digitalmakers.cat/hs-fs/hubfs/digitalmakers_hubpsot_partner_gold.png?width=45&name=digitalmakers_hubpsot_partner_gold.png "DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona") ### DIGITALMAKERS From Barcelona to the world. 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