In our articles, we have often talked about Inbound Marketing, the importance of creating valuable content, and sharing knowledge. We have also covered topics such as web analytics, KPIs, conversion rate, and web design focused on your buyer persona.

Today we want to share with you a real success story we worked on at Digitalmakers that combines all these concepts. With simple yet well-targeted actions, we managed to multiply a client’s leads in just three months. Here’s how we did it.

1. Optimizing the Service Pages

The first step was analyzing the client’s service pages. We found that, although they had good content, they were neither SEO-optimized nor conversion-oriented. We:

• Restructured the content to make it clearer and more persuasive.
• Added relevant keywords to improve search ranking.
• Redesigned the page to enhance user experience.

Thanks to these adjustments, organic traffic increased by 40% in just a few weeks.

2. Adding Strategic Calls to Action (CTAs)

A website without calls to action is like a store without sales assistants. For this project, we added visible and attractive CTAs in key spots: at the end of articles, on the sidebar, and through subtle pop-ups. They only requested an email address in exchange for a free resource: an industry-specific guide.

The result? The number of leads doubled in the first month and continued to grow steadily.

3. Web Analytics: Knowing Where to Act

We didn’t place CTAs randomly. First, we analyzed user behavior using analytics tools and heatmaps. This allowed us to identify which pages were most visited and where users were dropping off. With this information, we made small design and structural adjustments that maximized results.

4. Final Tip

Avoid long forms. In this case, we only asked for the email and name. Simplicity was key to achieving more conversions. As the lead progressed through the lifecycle, we gathered more information using other resources.

In summary, this case proves that with simple, well-planned, and user-oriented actions, you can achieve great results. If you haven’t tried this strategy yet, now is the time.

And, as always, if you have any questions or want us to help you implement it, get in touch with us. We’ll be happy to help!