The current companies are very different depending on the degree of digitalization in which they are.In the blog of DigitalMakers we address the head of marketing and communication of companies and write about topics that may interest you. But these professionals can carry out very different jobs depending on the type of company where they work and the degree of digitalization that they have. For this reason, in this blog entry we want to differentiate these types of companies and tell you what we can do for you from DigitalMakers,whatever your company may be. And you, with what case do you identify yourself?
1. Digitized company
The marketing manager of this company works with a certain technological dynamic . For example: your team works collaboratively and shares knowledge internally or even with your clients, via intranet or wiki .These mature companies digitally have CRM and this is the support tool of their commercials . They also have a corporate website and are aware of the impact this has on the decision process of their customers. Last but not least, digital companies reach new customers through channels that are also digital ( SEO, SEM, social networks , etc.).
No, they are as digitalized as Case 1, but they would like to become so. If you are part of this company, you wonder how to reach the digital maturity of your competition and that is why you are looking for advice . You have a budget to invest in the digitization of your company and strong bets to get there because you know that there is currently no other option. As a marketing manager, you are aware that you have to transform digitally . If you do not, you will progressively lose market share as new competitors that are digitized appear in your sector.
2. Digital restless company
3. Old school. Traditional and offline companyThese companies are those that do not have any digital concerns . You may be a traditional company , satisfied with your current way of working. You have a business model and a fairly stable value proposition , little given to the changes. You do not see the need to change your way of working or want to invest in digital transformation.
What does this type of company need ?
The most important thing for this type of companies is their basic online presence . If someone visits your corporate website or specifically searches them on Google or Google Maps, their image must be correct and aligned with the real image of your company. See the corporate website, Google Maps, etc. as something static , and do not want to spend too much time either to keep them or to rethink them.
To know at what point of the digitalization you are, you can use the Digital Maturation Index . And if after all this you still ask yourself if your company is digital or not, take a look at this article of our blog to leave doubts.Now it's your turn: we want to know your interest in transforming yourself digitally. Can you help us filling out this survey ? It will only take a minute and will help us share valuable content. Thank you!