--- title: How should be the perfect post for your company blog description: Maybe as Marketing Manager you are considering including a blog in your content strategy. The first thing you should do is decide if this action will help you achieve the goals of your company. image: https://blog.digitalmakers.cat/hubfs/redactar-post-blog-empresa-1170x750.jpg --- [**](http://goo.gl/KxaUvc) [**](https://twitter.com/digitalmakers17) [**](https://www.youtube.com/channel/UCs8XiEtxs-iYclIToA5bgzw) [**](https://www.instagram.com/digitalmakers_hubspot/) [**](https://www.linkedin.com/company/digitalmakers-consultoria-de-negoci-digital/) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [** hola@digitalmakers.cat](mailto:hola@digitalmakers.cat) [** 93 213 42 35](tel:932134235) [**](http://goo.gl/KxaUvc) [**](https://www.instagram.com/digitalmakers17/) [**](https://twitter.com/digitalmakers17) [**](https://www.linkedin.com/company-beta/11199048) [![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-1.png) ![Digital Makers](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-black-2.png) ](https://digitalmakers.cat/?hsLang=en) Search for: When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures. ** [![Consultoria de negoci digital](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-responsiveok-1.png) ](https://digitalmakers.cat/?hsLang=en) # Blog ##### Articles that based on the experience of DigitalMakers, help SMEs in their processes of Digital Transformation, Digital Marketing and Web Development ![redactar-post-blog-empresa-1170x750](https://blog.digitalmakers.cat/hubfs/redactar-post-blog-empresa-1170x750.jpg) # How should be the perfect post for your company blog ** Pasqual Flores ** 17 November, 2017 3 minutes of reading Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/write-company-blog-post](whatsapp://send?text=https://blog.digitalmakers.cat/en/write-company-blog-post) * - * * - * * Maybe as Marketing Manager you are considering including a blog in your **content strategy**. The first thing you should do is decide if this action will help you achieve the goals of your company. First big question: > **Does having a blog help me achieve my business goals?** If your answer is YES, go ahead, read on. But in this article we will not reveal the magic formula to get write the perfect post that attracts trillions of readers. You know why? Because it does not exist. There is no one universal way to do it. What we are going to explain is how we understand what a post should be and what has worked so far.   ### **The importance of writing relevant posts** Currently there are more than 250 million blogs on the internet. Can you imagine how many articles have been published? It is more than evident **the importance of writing a quality post** if you want **to be relevant** in your sector and **stand out** from the competition. From the experience of Digital Makers, the posts that work meet certain requirements. Each article must be written taking into account **own factors** to each company. > What will differentiate your blog from the rest is that **personal touch** that you give it. And what will really make your post relevant is the **quality of its content** and that it responds to the **needs of your potential clients**. Also, from the beginning you will have to be very clear about your **content marketing strategy**. Knowing what topics interest your audience will be the basis for writing a post that will generate results.   [![Challenge #askdigitalmakers](https://no-cache.hubspot.com/cta/default/5059046/6a7cc72f-ca4b-4c31-a1e9-b7ac1d01713a.png)](https://cta-redirect.hubspot.com/cta/redirect/5059046/6a7cc72f-ca4b-4c31-a1e9-b7ac1d01713a)   ### **Basis for writing a quality post** From Digital Makers, we advise you to consider these 6 aspects before writing: #### 1. Ask yourself **to whom your post is addressed**. It is not the same to write a text for a manager of a company, an athlete or an engineer to read. You must know your audience, know what interests you, what needs you have and what you can do to help you. But above all you should know what **tone of voice** to use. That is why it is so important to have empathy with the reader. In Digital Makers we work with **Empathy Maps**, which allow us to understand what our potential clients feel. ![](https://digitalmakers.cat/wp-content/uploads/2017/12/mapa-empatia-digital-cast-1.jpg?width=1000&height=943&name=mapa-empatia-digital-cast-1.jpg) #### 2. Think that your post is part of a **business strategy** and responds to a **goal**. The first thing you should do is ask yourself **why your company wants to have a blog**. Publishing articles is not an isolated action in your business strategy, but is one of the key pieces that will help you achieve your challenges. To know what our business plan is and how far we want to go, we use the **Business canvas** marketing tool and a **Horizon Map**. *![business canvas](https://digitalmakers.cat/wp-content/uploads/2017/11/business-canvas.jpg?width=753&height=450&name=business-canvas.jpg)* ![mapa d'horitzons](https://digitalmakers.cat/wp-content/uploads/2017/11/original-mapa-horitzons.jpg?width=615&height=181&name=original-mapa-horitzons.jpg) #### 3. Create a clear **content structure**. Define previously what topics and subtopics you are going to deal with in the article and with what structure you will present them. Sort your contents so they are understandable and follow a logical sequence. The **simpler**, the better. #### 4. Make it **interesting**. Your article has to be so interesting that the reader wants to share it in social networks. It is essential that you know how to use **copywriting** techniques, so that your texts are persuasive. For example, start by creating **a flashy title**, which focuses on the **benefits** that the reader will get if you read what you have written. Think that if you do not get it to open, everything else will not have served at all. Again, empathize with your client and prove curiosity. Keep in mind, that **images** also play an important role in attracting attention. Choose a header image for your article that is also consistent with the style of your brand. #### 5. Includes **Calls to action**. Ask yourself what you want to happen when the reader finishes reading your post. Maybe you want to subscribe to your blog, make a comment, call you, write an email contracting your services, make a donation, share it on social networks… Create a very specific Call to action, which leaves clear **what you have to do** after reading your article. #### 6. **Optimize** the content. The post has to be optimized so that it achieves the objectives for which it was created. Maybe the goal is simply to be able to **share** that post with clients. Or you want to get it positioned with your **keywords** so that Google finds it easily and gets traffic to your website. Whatever your goal, you must have it very clear and act accordingly. In any case, it is important that you include **links**, both internal to other articles of your blog, and external to other web pages that contain complementary information. ### **Conclusion: ** What do you need to write a post that hits? These are the 3 resources you need to write a post that not only calls the attention of your potential clients, but also **takes them to action**: 1. **Investigation** of your client and his sector. 2. Definition **of objectives and content strategy**. 3. Use of **SEO tools**. And, to finish, we do not want you to leave without first telling you that it will be easier for you to create content for your blog if you plan the articles that you are going to write. To deepen on this topic, read our post **How to create an editorial line for your blog**. Are you ready to start **writing posts for your blog**? Explain what is most difficult for you from Digital Makers to help you. ### For more relevant content, do not hesitate, subscribe now to our newsletter or follow us on the social network of your choice. ![Pasqual Flores](https://app.hubspot.com/settings/avatar/540483f67ffa1aa6c1a0c1b30187963a) [Pasqual Flores ](https://blog.digitalmakers.cat/en/author/pasqual-flores) Soci a DigitalMakers.cat, expert Digital. Ha treballat en projectes Tecnològics i d’Internet durant els últims 20 anys. Executive Master in Digital Business per ESADE Spread the love - * * - * * - * * - * * - * * - * [whatsapp://send?text=https://blog.digitalmakers.cat/en/write-company-blog-post](whatsapp://send?text=https://blog.digitalmakers.cat/en/write-company-blog-post) * - * * - * * Comments: 0 Share: - [** ](http://www.facebook.com/share.php?u=https://blog.digitalmakers.cat/en/write-company-blog-post) - ** - [** ](https://plus.google.com/share?url=https://blog.digitalmakers.cat/en/write-company-blog-post) ##### LATEST ARTICLES - [ How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors) ](https://blog.digitalmakers.cat/en/recover-mistakenly-modified-data-hubspot?hsLang=en) ![How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg?width=45&name=Professional%20woman%20showing%20concern%20at%20work%20using%20her%20laptop.jpeg "How to Recover Data Accidentally Modified in HubSpot (and Prevent Future Errors)") - [ SoPro Integration with HubSpot: Boost Your Sales Prospecting ](https://blog.digitalmakers.cat/en/sopro-integration-with-hubspot-commercial-prospecting?hsLang=en) ![SoPro Integration with HubSpot: Boost Your Sales Prospecting](https://blog.digitalmakers.cat/hs-fs/hubfs/business-woman-working-on-laptop.jpg?width=45&name=business-woman-working-on-laptop.jpg "SoPro Integration with HubSpot: Boost Your Sales Prospecting") - [ 10 processes that you should automate in your E-Commerce ](https://blog.digitalmakers.cat/en/10-processes-that-you-should-automate-in-your-e-commerce?hsLang=en) ![10 processes that you should automate in your E-Commerce](https://blog.digitalmakers.cat/hs-fs/hubfs/Stock%20images/Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg?width=45&name=Process%20Automation%20on%20Black-Golden%20Watch%20Face%20with%20Closeup%20View%20of%20Watch%20Mechanism..jpeg "10 processes that you should automate in your E-Commerce") - [ 3 good practices for working from home ](https://blog.digitalmakers.cat/en/good-practices-for-working-from-home?hsLang=en) ![3 good practices for working from home](https://blog.digitalmakers.cat/hs-fs/hubfs/buenas-practicas-trabajar-desde-casa.jpg?width=45&name=buenas-practicas-trabajar-desde-casa.jpg "3 good practices for working from home") - [ DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona ](https://blog.digitalmakers.cat/en/digitalmakers-is-official-gold-partner-agency-of-hubspot-in-barcelona?hsLang=en) ![DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona](https://blog.digitalmakers.cat/hs-fs/hubfs/digitalmakers_hubpsot_partner_gold.png?width=45&name=digitalmakers_hubpsot_partner_gold.png "DigitalMakers is Official Gold Partner Agency of Hubspot in Barcelona") ### DIGITALMAKERS From Barcelona to the world. 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