In the digital era in which we live, not having a corporate blog can be a great loss for the company, since they can lose all the benefits that this business blog could give them. 

That is why in this article we give you 10 solid benefits and advantages that justify the value of having a corporate blog and we explain why it can be a very powerful tool and to take into account for your company.

What is a corporate blog?

Lets start by the beginning. What is a corporate blog? 

Possibly it is one of the best branding tools and a key element in your marketing strategy, which you can use to make your company known to the public and that allows you to interact with your customers in a closer way than a website.

Keep in mind that it is essential that the content of the blog is careful, interesting and above all that it is kept updated. 

Here are 10 benefits and advantages that a blog provides for your company.

The Benefits and advantages of creating a corporate blog

1. Give voice to the company, build trust and loyalty

A blog allows you to express your business philosophy from a closer and closer perspective to your audience. In this way, it gives the possibility of humanizing the brand more and generating more trust to the client.

The content you generate must be faithful and transparent, offering solutions to problems that your readers may have, reflecting the personality and values of the company, getting loyalty to users.

This will be a way to turn your brand into an expert reference in your sector and differentiate yourself from the competition, showing your customers that you know what you are talking about, generating more confidence and credibility.

2. Increase the reputation and online reputation of the company

It is important that the contents generated have to do with the activity carried out by the company, so that the blog becomes a reliable, useful and quality tool for your customers and, at the same time, strengthens the brand. It will be a good driver for the notoriety of the company and its online reputation.

3. Create community and establish dialogue with stakeholders

One of the main advantages of having a blog is the double flow that it brings, the possibility of creating direct and active dialogue with your clients and that you can listen to their opinions. 

4. Generate online traffic and feedback on digital channels

Blogs are elements that allow you to generate online traffic to your website, maintaining updated content, improving search engine positioning and getting more visits. If the content is well received, users will want to know what your company does and will visit the website. In addition, the content generated in blogs is perfect for sharing on social networks and will contribute to digital traffic.

5. Improve the SEO positioning of the page

Search engines love dynamic and quality content. In addition, the search engine par excellence, Google, gives extra points so that the content is linked from other web pages and shared by other users, as well as that the content is optimized: optimized images, keywords, appropriate titles, links to pages with authority. 

6. Capture potential customers, help you get new leads and sales

Content well focused on your sector will generate that visitors who view your content have an interest in the theme of the blog, and therefore, can be potential customers. This is one of the main objectives of companies: convert visits into leads. The blog will be of great help to be able to filter and capture the visits more efficiently and create a list with potential clients, to whom you can offer your products or services in a more attractive way, increasing the possibility of selling more. 

7. Allows customers to be informed of brand news

A blog can become the perfect way to make your services and products known to users in a more visual and descriptive way. It can be a showcase that helps you make known, both with customers and potential customers, your new products, important events for your company ..., so you also make your customers participate in your victories.

8. Provide support and customer service 

A good place to offer a customer service, support and answer customer questions is the blog. Creating articles that can solve doubts that your clients have had or answering their comments are two good ways to generate quality content and that, in addition, covers a client's need.

9. Increase audience awareness

One of the maxims of any company is to know its client. Thanks to the previous point, you can better understand the users thanks to their visits, comments, likes and shares. Aided by tools such as Google Analytics, you will also have the opportunity to be aware of other details such as age, what you are looking for, where you visit, etc.

10. Boost Call to Action (CTA)

Did you know that calls to action, or Call to Action, that are integrated into blog articles are much more effective than those that can be incorporated into social networks? Articles are a very effective channel to introduce CTA to share, subscribe, comment or buy, since they have more credibility and are less intrusive than in other channels.

We hope that these 10 reasons that we have explained in this article help you to see that the blog is a great tool for companies. And do not forget that we continue with our challenge of #askdigitalmakers, if you have other questions on this topic or related to marketing test.  

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