DigitalMakers Blog - Digital Transformation, Digital Marketing and Web Development

Oriol Escofet

Graduat en Multimedia i Màster en experiència d'usuari, l'Oriol és un enamorat de tot el que fa referència al mon on-line, desde desenvolupar pàgines web a editar videos, passant per l'analítica i l'estratègia digital, pensant en l'usuari final per ajudar-lo a que aconsegueixi complir els seus objectius amb eficacia i eficiencia.

What is the buyer journey?

2 minutes of reading

At DigitalMakers, we have often mentioned the importance of two key concepts in Inbound Marketing: the buyer persona and the buyer's journey.

What is digital analytics and how can it help your company’s strategy?

2 minutes of reading

You’ve probably heard about digital analytics more than once or twice, and concepts like dashboards, KPIs, metrics, page views, bounce rate, conversion...

WhatsApp Business: how to use it to improve your marketing

2 minutes of reading

As a marketing manager, you know you should never underestimate any customer communication tool, especially if it helps you convert sales opportunities.