--- title: DigitalMakers Blog - Digital Transformation, Digital Marketing and Web Development (4) description: Digitalmakers' digital blog will allow you to find articles about our daily lives. Digital marketing, marketing inbound, social network marketing, wordpress, website creation in wordpress ... in short, everything that encompasses the digital transformation of companies. 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Touch device users, explore by touch or with swipe gestures. ** [![Consultoria de negoci digital](https://blog.digitalmakers.cat/hubfs/Digital_Makers_December2018/Images/digitalmakers-logo-responsiveok-1.png) ](https://digitalmakers.cat/?hsLang=en) # Blog ##### Articles that help SMEs in their Digital Transformation, Marketing and Sales processes through Digital channels and Web Development. [![](https://blog.digitalmakers.cat/hs-fs/hubfs/buyers-journey2-1.jpg?width=812&name=buyers-journey2-1.jpg) ](https://blog.digitalmakers.cat/en/what-is-buyer-journey) ## [What is the buyer journey?](https://blog.digitalmakers.cat/en/what-is-buyer-journey) 2 minutes of reading At DigitalMakers, we have often mentioned the importance of two key concepts in Inbound Marketing: the [buyer persona](https://blog.digitalmakers.cat/en/buyer-persona) and the **buyer's journey**. [Read More](https://blog.digitalmakers.cat/en/what-is-buyer-journey) [![Advantages of Growth-Driven Design with Hubspot](https://blog.digitalmakers.cat/hs-fs/hubfs/growth.jpg?width=812&name=growth.jpg) ](https://blog.digitalmakers.cat/en/advantages-growth-driven-design-hubspot) ## [Advantages of Growth-Driven Design with Hubspot](https://blog.digitalmakers.cat/en/advantages-growth-driven-design-hubspot) 4 minutes of reading In this article we will explain why the web design business trend is moving towards **Growth-Driven Design** and because it's worth accompanying with Hubspot. [Read More](https://blog.digitalmakers.cat/en/advantages-growth-driven-design-hubspot) [![evento-1](https://blog.digitalmakers.cat/hs-fs/hubfs/evento-1.jpg?width=812&name=evento-1.jpg) ](https://blog.digitalmakers.cat/en/keys-organizing-company-event) ## [4 keys to organizing a company event](https://blog.digitalmakers.cat/en/keys-organizing-company-event) 3 minutes of reading Every year all kinds of companies plan to hold several annual events to publicize their products and services to the market. Sometimes, for start-ups more... [Read More](https://blog.digitalmakers.cat/en/keys-organizing-company-event) [![campaña-navidad](https://blog.digitalmakers.cat/hs-fs/hubfs/campan%CC%83a-navidad.jpg?width=812&name=campan%CC%83a-navidad.jpg) ](https://blog.digitalmakers.cat/en/christmas-strategy-marketing-plan) ## [6 steps to plan your marketing strategy for Christmas](https://blog.digitalmakers.cat/en/christmas-strategy-marketing-plan) 4 minutes of reading As a marketing manager and, especially, if your company has an online store, you know that the Christmas campaign is one of the moments with the highest... [Read More](https://blog.digitalmakers.cat/en/christmas-strategy-marketing-plan) [![metricas-kpis](https://blog.digitalmakers.cat/hs-fs/hubfs/metricas-kpis.jpg?width=812&name=metricas-kpis.jpg) ](https://blog.digitalmakers.cat/en/digital-analytics-company-strategy) ## [What is digital analytics and how can it help your company’s strategy?](https://blog.digitalmakers.cat/en/digital-analytics-company-strategy) 2 minutes of reading You’ve probably heard about digital analytics more than once or twice, and concepts like dashboards, KPIs, metrics, page views, bounce rate, conversion... [Read More](https://blog.digitalmakers.cat/en/digital-analytics-company-strategy) [![whatsappbusiness2](https://blog.digitalmakers.cat/hs-fs/hubfs/whatsappbusiness2.jpg?width=812&name=whatsappbusiness2.jpg) ](https://blog.digitalmakers.cat/en/whatsapp-business-communication-tool-companies) ## [WhatsApp Business: how to use it to improve your marketing](https://blog.digitalmakers.cat/en/whatsapp-business-communication-tool-companies) 2 minutes of reading As a marketing manager, you know you should never underestimate any customer communication tool, especially if it helps you convert sales opportunities. [Read More](https://blog.digitalmakers.cat/en/whatsapp-business-communication-tool-companies) [![compartir-redes-sociales](https://blog.digitalmakers.cat/hs-fs/hubfs/compartir-redes-sociales.jpg?width=812&name=compartir-redes-sociales.jpg) ](https://blog.digitalmakers.cat/en/share-business-contents-social-networks) ## [How to share with value the content of your business in the social networks](https://blog.digitalmakers.cat/en/share-business-contents-social-networks) 3 minutes of reading One of the most efficient ways to sell your products or services is to share your news with your customers. In order to give all the value we can to the... [Read More](https://blog.digitalmakers.cat/en/share-business-contents-social-networks) [![trafic-SEO](https://blog.digitalmakers.cat/hs-fs/hubfs/trafic-SEO.jpg?width=812&name=trafic-SEO.jpg) ](https://blog.digitalmakers.cat/en/rules-increase-corporate-web-seo-traffic) ## [26 rules to increase the SEO traffic of your corporate website](https://blog.digitalmakers.cat/en/rules-increase-corporate-web-seo-traffic) 6 minutes of reading In this article we want to show you some tips to help your marketing department **improve the positioning of your website and increase the SEO traffic of...** [Read More](https://blog.digitalmakers.cat/en/rules-increase-corporate-web-seo-traffic) [![](https://blog.digitalmakers.cat/hs-fs/hubfs/videoconferencias.jpg?width=812&name=videoconferencias.jpg) ](https://blog.digitalmakers.cat/en/how-to-prepare-your-computer-for-a-successful-videoconference) ## [How to prepare your computer for a successful videoconference](https://blog.digitalmakers.cat/en/how-to-prepare-your-computer-for-a-successful-videoconference) 4 minutes of reading In our [ previous article ](https://blog.digitalmakers.cat/en/benefits-videoconferencing-business-meetings) we focus on the benefits of videoconferencing for those responsible for marketing, in the article that we are dealing with, we... [Read More](https://blog.digitalmakers.cat/en/how-to-prepare-your-computer-for-a-successful-videoconference) [![videoconferencia3-1](https://blog.digitalmakers.cat/hs-fs/hubfs/videoconferencia3-1.jpg?width=812&name=videoconferencia3-1.jpg) ](https://blog.digitalmakers.cat/en/benefits-videoconferencing-business-meetings) ## [Advantages videoconference business meetings](https://blog.digitalmakers.cat/en/benefits-videoconferencing-business-meetings) 3 minutes of reading In the 21st century, we can affirm that there are many ** advantages for videoconferences for business meetings,** since they have become a basic tool to be... 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